Written by Number of advertising agency wanting your business but how can you choose best for your company? The selection of advertising agencies depends on whether one wants a full-service agency or part time agency. The selection is also made on basis of compatibility of the agency team, agency stability, services, credibility and the agency’s problem solving … Continue reading “How to select an Advertising Agency”
A wage bill is an important part of the production cost. For any reason whatever, if the wage bill increases beyond the paying capacity of an employer, the very survival of the firm becomes difficult. From the employees point of view ‘wages’ determines his standard of living. Wage policy, therefore, it is an important issue … Continue reading “Minimum Wages Act: Wage Policy In India”
A marketing bridges the gap between the market and the firm. If market changes by size, trend, competition or other environmental factors, marketing functions have to be adjusted. The role of marketing can be compared to the skeleton of the human body. It provides a framework within which function take place. This is all because … Continue reading “Now Marketing ‘dictates’ what is to be produced”
The term Social Marketing was first introduced in 1971 to describe the growing use of marketing tools and techniques to promote social cause, ideas and behavior. Social marketing is the application of marketing methods to spread socially beneficial ideas or behaviors. It combines the best delimits of the traditional approach to social change in an … Continue reading “Concept of Social Marketing”
It is a very common term known to the man “Advertising” it means a public announcement. Advertising has gained a significant place in the different areas of society. It has now entered the area of politics, social achievements and economic growth. The significance of the role of adverting in politics become vividly clear when political … Continue reading “Importance of advertisement in Politics”
Each individual has its own requirement and his fulfillment of this requirement motivates the person to perform better. So for the success of any organisation, it is very essential that it understands the motivational factor of each individual and plan accordingly. It is true that each person requires fulfillment of basic needs. But after fulfillment … Continue reading “The importance of employee satisfaction.”
Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. Sales promotions are often confused with advertising. Sales promotion involve finding target market, determining objective and tasks, budgeting for promotion, selecting promotional media, evaluating promotional effectiveness and controlling he promotion elements. Promotion, one of the major variable with which the marketing … Continue reading “Concept of Sales Promotion”
There are numbers of selling skills that every sales people should know. Here are most important skills that every sales person must have to maximize selling. Prospecting- Prospecting is the process of identifying the prospective clients. There can be various ways to prospect such as asking for referrals from common friends and relatives, using primary and secondary data … Continue reading “Important Selling Skills That Every Sales Person Must Know”