Written by Signpost India has won an exclusive nine-year contract from Bangalore Metro Rail Corporation Limited (BMRCL) for advertising rights across 67 Namma Metro stations, covering more than 1 lakh sq. ft. of premium media space. The deal carries a revenue potential of ₹700 crore over its duration.
As part of the project, the company will integrate static and digital out-of-home (DOOH) formats, powered by data-driven insights to deliver engaging and commuter-friendly brand experiences. The initiative is in line with Signpost’s “Signs of Tomorrow” strategy, which emphasizes purposeful, non-intrusive storytelling in urban spaces.
Alongside this milestone, Signpost reported a strong performance in Q1 FY26, posting a 36.2% year-on-year rise in net profit at ₹15.28 crore. Revenue also surged 37% YoY to ₹137.65 crore, reflecting the company’s growing momentum in the transit media space.
Market experts believe this long-term deal will significantly strengthen Signpost’s transit advertising portfolio while providing a stable and scalable revenue stream, as brands increasingly target high-footfall metro environments for greater visibility and recall.