Written by The term Social Marketing was first introduced in 1971 to describe the growing use of marketing tools and techniques to promote social cause, ideas and behavior. Social marketing is the application of marketing methods to spread socially beneficial ideas or behaviors. It combines the best delimits of the traditional approach to social change in an … Continue reading “Concept of Social Marketing”
It is a very common term known to the man “Advertising” it means a public announcement. Advertising has gained a significant place in the different areas of society. It has now entered the area of politics, social achievements and economic growth. The significance of the role of adverting in politics become vividly clear when political … Continue reading “Importance of advertisement in Politics”