Written by Number of advertising agency wanting your business but how can you choose best for your company? The selection of advertising agencies depends on whether one wants a full-service agency or part time agency. The selection is also made on basis of compatibility of the agency team, agency stability, services, credibility and the agency’s problem solving … Continue reading “How to select an Advertising Agency”
It is a very common term known to the man “Advertising” it means a public announcement. Advertising has gained a significant place in the different areas of society. It has now entered the area of politics, social achievements and economic growth. The significance of the role of adverting in politics become vividly clear when political … Continue reading “Importance of advertisement in Politics”
Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. Sales promotions are often confused with advertising. Sales promotion involve finding target market, determining objective and tasks, budgeting for promotion, selecting promotional media, evaluating promotional effectiveness and controlling he promotion elements. Promotion, one of the major variable with which the marketing … Continue reading “Concept of Sales Promotion”