Written by A marketing bridges the gap between the market and the firm. If market changes by size, trend, competition or other environmental factors, marketing functions have to be adjusted. The role of marketing can be compared to the skeleton of the human body. It provides a framework within which function take place. This is all because … Continue reading “Now Marketing ‘dictates’ what is to be produced”
It is a very common term known to the man “Advertising” it means a public announcement. Advertising has gained a significant place in the different areas of society. It has now entered the area of politics, social achievements and economic growth. The significance of the role of adverting in politics become vividly clear when political … Continue reading “Importance of advertisement in Politics”