Written by A marketing bridges the gap between the market and the firm. If market changes by size, trend, competition or other environmental factors, marketing functions have to be adjusted. The role of marketing can be compared to the skeleton of the human body. It provides a framework within which function take place. This is all because … Continue reading “Now Marketing ‘dictates’ what is to be produced”
Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. Sales promotions are often confused with advertising. Sales promotion involve finding target market, determining objective and tasks, budgeting for promotion, selecting promotional media, evaluating promotional effectiveness and controlling he promotion elements. Promotion, one of the major variable with which the marketing … Continue reading “Concept of Sales Promotion”