Written by A marketing bridges the gap between the market and the firm. If market changes by size, trend, competition or other environmental factors, marketing functions have to be adjusted. The role of marketing can be compared to the skeleton of the human body. It provides a framework within which function take place. This is all because … Continue reading “Now Marketing ‘dictates’ what is to be produced”
The term Social Marketing was first introduced in 1971 to describe the growing use of marketing tools and techniques to promote social cause, ideas and behavior. Social marketing is the application of marketing methods to spread socially beneficial ideas or behaviors. It combines the best delimits of the traditional approach to social change in an … Continue reading “Concept of Social Marketing”