Written by Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. Sales promotions are often confused with advertising. Sales promotion involve finding target market, determining objective and tasks, budgeting for promotion, selecting promotional media, evaluating promotional effectiveness and controlling he promotion elements. Promotion, one of the major variable with which the marketing … Continue reading “Concept of Sales Promotion”
Media is very integral part of our lives, therefore, they generate popular interest and debate about any social problem. The media, known as the fourth pillar of democracy has a huge impact on society. In the world of today, media has become as necessary as food. It has played significant role in strengthening the society. … Continue reading “Role of Media in modern era”